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Ikea Invades America
Essay specific features
Written by:
Beverly R
Date added:
March 17, 2015
Level:
University
Grade:
B
No of pages / words:
7 / 1725
Was viewed:
7728 times
Rating of current essay:
Essay content:
Competitive Strategy
A company’s competitive strategy (also called business strategy) determines what customer segments a company aims to serve by its products and services. Establishing a competitive strategy can be seen as an iterative process where the company make decisions on where they would like to position themselves in the market and what set of resources and capabilities they need to develop to successfully do that, and what kind of resources and capabilities they already possess and where these characteristic can give the company a competitive advantage (Beckman & Rosenfield 2008)...
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IKEA’s business idea is;
The company slogan – “Low price with meaning” refer to IKEA’s objective to offer tasteful, cleverly designed products at an affordable price without making the customer feel cheap. This clearly state IKEA’s emphasis on competing on price.
IKEA is “for the many people” offering a broad variety of products and services...
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