IMC and ethical concerns

Essay specific features

 

Issue:

Business

 

Written by:

Muriel G

 

Date added:

December 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 867

 

Was viewed:

2798 times

 

Rating of current essay:

 
Essay content:

They encompass the marketing mix, ethics, corporate culture, and diversity. The company should ensure that the internal factors are conducive to and support the marketing message that they are trying to convey. If a company's advertised benefit is excellent customer service, employees need to be empowered to take care of customer concerns quickly...
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If a company's advertised benefit is excellent customer service, employees need to be empowered to take care of customer concerns quickly. If the organizational structure is vertical, the internal factors may not be in line with the message and will create dissatisfaction among consumers. External factors are factors such as the culture or social standards in a community, the economic status of the nation, technological advances, legal parameters, the competitive landscape, and ethics...
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