Imitation Of International Entry Modes

Essay specific features

 

Issue:

Business

 

Written by:

Michael F

 

Date added:

May 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

43 / 12002

 

Was viewed:

4884 times

 

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Essay content:

The first two are social processes, the latter is a technical process. Uncertainty is related with frequency-based and trait-based imitation, while experience influences frequency-based imitation and outcome salience affects outcome-based imitation. I find that there is a positive relation between uncertainty and outcome salience on the likelihood a company imitates, and I find a negative relation between experience and the likelihood a company imitates another company...
displayed 300 characters

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The first two are social processes, the latter is a technical process. Uncertainty is related with frequency-based and trait-based imitation, while experience influences frequency-based imitation and outcome salience affects outcome-based imitation. I find that there is a positive relation between uncertainty and outcome salience on the likelihood a company imitates, and I find a negative relation between experience and the likelihood a company imitates another company...
displayed 300 characters

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