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Impact of Skinny models on eating disorders and women's purchasing behaviour

Essay specific features

 

Issue:

Social Issues

 

Written by:

James R

 

Date added:

October 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1239

 

Was viewed:

4620 times

 

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Essay content:

Over the past 15 years the media had represented a very thin body, which was found to be clinically underweight. They point out that "The particular set of physical characteristics perceived as beautiful and desirable is a social construct that can vary dramatically across cultures and across time within a culture...
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Lennon (physical Attractiveness, Age And Body type) recorded sixty college aged students responses to photos of female models who varied in body type and found that the thinner models were seen as more attractive than heavier models. Dittmar & Howard 2004 cite (Kathle & Holmer, 1985) who found that the physical attractiveness of a model in an advertisement "increases consumer's positive attitude toward the product and their willingness to purchase" Dittmar & Howard in their journal investigating the impact of model's body size in advertising effectiveness make the point that social comparison theory suggests that exposure to idealised images leads consumers to compare themselves with models often leading to discontent...
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General issues of this essay:
Impact of Skinny models on eating disorders and women's purchasing behaviour Advertising's effect on eating disorders Sex in Advertising - How Advertiser influencing to consumer impact and ethical issues Women, Weight And Eating Disorders A Socio-Cultural And Political-Economic Analysis How Branding Affects Consumer Purchasing Research Proposal Eating Disorders And Personality Disorders Eating Disorders: Physical And Psychological Damages Anorexia Nervosa, Bulimia Nervosa, And Disordered Eating Consumer Behavior Process For Purchasing Men’s Business Attire In First And Second Generation Of Colombian-Americans “popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”. Consumer behaviour consumer behaviour Consumer Behaviour Changes In Consumer Behaviour Consumer Behaviour consumer behaviour
 

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