India Pakistan Apparel Retailing Operations Roadmap

Essay specific features

 

Issue:

Business

 

Written by:

Jonathan C

 

Date added:

July 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3363

 

Was viewed:

2386 times

 

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Essay content:

These are important since they will generate revenue, buzz and traffic for the Z-block shop. One or both of these could be very successful and possibly be more profitable on a square-foot basis than the retail shops. However, they will both require substantial capital injections. ? Improve our marketing efforts in Pakistan to raise awareness of the Orange brand in Pakistan...
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Many potential buyers are simply unaware of the existence, location and content of our stores. ? Improve our merchandising efforts in Pakistan, in the light of lessons learned in Karachi and Lahore. We need to fix problems with wrong sizes, inadequate variety and too-slow turnover of garments on the shelf...
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