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Essay

Intel Marketing - Branding

Essay specific features

 

Issue:

Technology

 

Written by:

Linda B

 

Date added:

November 17, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2171

 

Was viewed:

5027 times

 

Rating of current essay:

 
Essay content:

By 1997, it controlled 90% of the world's market for personal PC microprocessors. Although the market is more competitive today, Intel is still the largest chip manufacturer in the world. The Intel brand is one of the top ten known-brands in the world, in a class with Coke*, Disney* and McDonalds*, according to various rankings...
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There are two attributes that Intel wanted people to associate with the brand were safety (liability) and leading technology. Ever since Robert Noyce & Gordon Moore founded the company in 1968,their focus was on developing semiconductor memory for mainframe computers and minicomputers. Intel was already a leading company at SRAM,DRAM,ROM ,etc...
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General issues of this essay:
INTEL Intel Knows Best? A Major Marketing Mistake Intel: A case study in Corporate Branding MICRO CHIP COMPUTER CORPORATION Managerial Finance - Micro Chip Computer Corporation Mico Chip Computer Corporation Inside Every Modern Computer O intel pro Modern Computer Computer Crimes: Laws Must Be Pass To Address The Increase In Computer Intel Laser Chip Intel Marketing - Branding Parts of a personal computer Personal Computer Games The Evolution of the Personal Computer
 

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