International Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Linda G

 

Date added:

March 23, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

31 / 8673

 

Was viewed:

6001 times

 

Rating of current essay:

 
Essay content:

Walkers has put in place a plan to enter the market through Foreign Direct Investment with the establishment of a wholly owned subsidiary. In order to coordinate Walkers' operations in China, a series of marketing objectives have been established. These objectives will be achieved through the implementation of a tactical Marketing Mix, which has been adapted for local market conditions...
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These objectives will be achieved through the implementation of a tactical Marketing Mix, which has been adapted for local market conditions. Implementation of set marketing objectives will be monitored by control mechanisms, with adjustments initiated where necessary. Walkers' investment into the Chinese market provides good short-term opportunities with a long term potential for growth throughout East Asia...
displayed 300 characters

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