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internationalmarketing standardisation

Essay specific features

 

Issue:

Business

 

Written by:

Erica F

 

Date added:

November 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5848

 

Was viewed:

7316 times

 

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Essay content:

The speed at which this process is occurring varies across nations. Firms in Slovenia, the Czech Republic and Hungary, for example, are rapidly acquiring the skills necessary to compete on the world stage. These firms have adopted both general approaches to marketing as well as targeted actions, which have been influenced by the local environment...
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These firms have adopted both general approaches to marketing as well as targeted actions, which have been influenced by the local environment. This article will discuss the possibility of standardizing marketing programs and the factors influencing the process of cost lessening, as they apply to the case of Slovenian firms...
displayed 300 characters

General issues of this essay:
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