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IPOD case study

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Issue:

English

 

Written by:

Ryan M

 

Date added:

July 19, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1198

 

Was viewed:

8205 times

 

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Essay content:

The Motorola-Cingular partnership allowed Apple to gain some exposure and experience in the mobile aspect of the digital music ecosystem without cannibalizing the rapidly growing sales of iPod (a 600% increase between 2004 & 2005). Despite the failure of ROKR, their early entry gave Apple invaluable knowledge to plan for future design innovations ahead of their competitors...
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Apple recognized the introduction of the iPhone as a key to maintaining sales volumes and sustaining their dominant position in the portable music device market. By handling the design of the iPhone in house, Apple was able to capitalize on the successful design of the iPod, already well received by their customer base, and to exercise their strength in innovation...
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