Irwin Sport Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Robert C

 

Date added:

November 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1851

 

Was viewed:

4533 times

 

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Essay content:

(Three weeks away) Problem Statement Mr. Greg Anger as the Director of Marketing for Irwin Sports must introduce a marketing communication strategy for Ice and In-line Cover Ups for goalies. Two of the major challenges facing Mr. Anger are the two different major geographical marketing areas; Canada and the United States, and the introduction of an innovative product that is very new to the marketplace...
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In addition, he has a capital constraint of $115,000 to choose the best communication strategy. SWOT ANALYSIS Strengths ? Irwin Sports is a division of the Irwin Toy Corporation which is a well established company with major distribution channels for leading brands of sports equipment. ? Irwin Sports distributes its products in the U...
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