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Written by:

Daniel B


Date added:

August 24, 2015







No of pages / words:

2 / 290


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Each part of the manufacturing process is designed to accomplishing the goal of providing the world’s best athletic gear. When Nike Air was introduced, it made a revolutionary impact on the sports world for its versatility. Beyond its basic function of impact protection, it can be shaped and tuned to meet the specific demands of contemporary athletes (Nike, 2007, 6)...
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As Nike monitored athletes’ needs, changes were implemented to make their footwear even better. For example, in 2001, Nike Shox was introduced, made with unique columns of engineered foam. This new product technology began a new revolution in footwear cushioning. Innovation Although Nike is one of the largest sports and fitness companies in the world, Nike still has to challenge its competitors with new product ideas...
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