Itc Bingo

Essay specific features

 

Issue:

Business

 

Written by:

Lynn B

 

Date added:

January 17, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3859

 

Was viewed:

3242 times

 

Rating of current essay:

 
Essay content:

There are few organized players in the market and a large untapped unorganized market. Hence, it provides a glaring opportunity to grow and thrive in such an environment. Eyeing this opportunity, ITC launched ‘BINGO’ in the potato chips market. With extensive research behind it and with an aggressive promotion campaign, Bingo was launched to fight head – on with the established market leader Frito Lays...
displayed 300 characters

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There are few organized players in the market and a large untapped unorganized market. Hence, it provides a glaring opportunity to grow and thrive in such an environment. Eyeing this opportunity, ITC launched ‘BINGO’ in the potato chips market. With extensive research behind it and with an aggressive promotion campaign, Bingo was launched to fight head – on with the established market leader Frito Lays...
displayed 300 characters

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