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Essay

Jet Blue

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jeff C

 

Date added:

August 20, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2205

 

Was viewed:

9906 times

 

Rating of current essay:

 
Essay content:

Imagine dealing with the trials of a start-up while coordinating a staff of 2500+ employees, adding approximately 5-6 new employees a day while competing in one of the toughest industries in the world. That is the scenario that faced JetBlue Airways in 2002. The brash, low-cost airline entered the market in 2000...
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JetBlue sought to re-define air travel by bringing humanity back to it. This included providing new planes with leather seats and personal televisions for each passenger. It also included never overselling flights, focusing on being on time, updating check-in and boarding procedures and more. All of these perks were provided despite the bargain fares provided by JetBlue...
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