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Essay

JetBlue Airways

Essay specific features

 

Issue:

Business

 

Written by:

William B

 

Date added:

September 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3746

 

Was viewed:

8298 times

 

Rating of current essay:

 
Essay content:

Thompson, Strickland and Gamble (2005, pg15) define an organisation’s strategy as “the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully and achieve organizational objectives” One organisation that has been successful at developing, implementing, evaluating and improving its business strategy is JetBlue Airways (JetBlue)...
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Thompson, Strickland and Gamble (2005, pg15) define an organisation’s strategy as “the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully and achieve organizational objectives” One organisation that has been successful at developing, implementing, evaluating and improving its business strategy is JetBlue Airways (JetBlue)...
displayed 300 characters

General issues of this essay:
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