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Essay

Jetblue Airways: Starting From Scratch - Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

William C

 

Date added:

September 1, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 1119

 

Was viewed:

905 times

 

Rating of current essay:

 
Essay content:

Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue to align itself with the environment in order to maintain its sustained growth. JetBlue: Entrepreneurial Stage David Neelman realized his vision of creating an airlines company that is focused on customer service by starting JetBlue...
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During the startup phase or entrepreneurial stage, typically most of the companies go through the activities of marketing the service and /or product. But Neelman, perceptive of the industry needs, went about raising enough capital before starting JetBlue, as airlines industry is a capital intensive industry...
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