JetBlue Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Abraham C

 

Date added:

September 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 828

 

Was viewed:

6196 times

 

Rating of current essay:

 
Essay content:

Legacy carriers developing low-cost offshoots Customers: 661 million domestic passengers. Expected growth in business customers Degree of vertical integration: mixed; some have low cost reservation systems, alliances with regional and international airlines as well as hotels. Hedged fuel costs. Sabre Holdings and Galileo International connect airlines with travel agents...
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Hedged fuel costs. Sabre Holdings and Galileo International connect airlines with travel agents. No mention of airlines employing in-house catering. Learning curve effects: not a factor in this industry Ease of exit/entry: aircraft, terminals, infrastructure and staffing are expensive Technology/Innovation: R & D essential in creating efficiencies and reducing expenses with turn-around times, fuel costs, reservations etc Product Characteristics: diverse; customers can receive top end service through to low cost travel and ongoing international hook-ups...
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