Jones Blair

Essay specific features

 

Issue:

Business

 

Written by:

Carlton B

 

Date added:

February 14, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1117

 

Was viewed:

2827 times

 

Rating of current essay:

 
Essay content:

Jones-Blair faces a major dilemma in that they must maintain their growth and profit margins, but in order to do so, they must increase their overall sales in a very mature market that is facing increased competition from commodity priced brand name paints that significantly undercut Jones-Blair prices throughout the region...
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The Jones-Blair management staff is determined to find the proper solution through the proper sales strategy and marketing mix within the architectural paint market. Situation Assessment The market which Jones-Blair competes is sub-divided into two distinct markets. The DFW area has seen steady declining sales while in the non-DFW area, sales have steadily increased (Exhibit 1)...
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