Jones Blair

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Written by:

Carlton B


Date added:

February 14, 2012








No of pages / words:

4 / 1117


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2858 times


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Jones-Blair faces a major dilemma in that they must maintain their growth and profit margins, but in order to do so, they must increase their overall sales in a very mature market that is facing increased competition from commodity priced brand name paints that significantly undercut Jones-Blair prices throughout the region...
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The Jones-Blair management staff is determined to find the proper solution through the proper sales strategy and marketing mix within the architectural paint market. Situation Assessment The market which Jones-Blair competes is sub-divided into two distinct markets. The DFW area has seen steady declining sales while in the non-DFW area, sales have steadily increased (Exhibit 1)...
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