josecuervo

Essay specific features

 

Issue:

Business

 

Written by:

Enrique W

 

Date added:

December 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 805

 

Was viewed:

9927 times

 

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Essay content:

In 1795 King Carlos IV of Spain granted the Cuervo family the license to produce tequila. Tequila is derived from the blue agave plant which is only grown in two regions of Mexico, Jalisco and Tequila. The Spanish settlers learned from the natives how to obtain the juice from the agave plant (which is not a cactus, it is a relative of the lily) called pulque and then added distillation process to it to come up with tequila...
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Pulque by the way is almost beer like and smells and tastes like sweaty feet. The margarita is the most popular drink containing tequila and it origins go back to 1938 at a bar in Mexico where a bartender named the drink after an exotic dancer. The actual word margarita means daisy in Spanish. The Cuervo set up its Fabrica de la Rojena in 1812 and is the oldest distillery in operation in Latin America...
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