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KCPL ACPL Case Study
Essay specific features
Written by:
Ivy C
Date added:
October 6, 2014
Level:
University
Grade:
A
No of pages / words:
10 / 2698
Was viewed:
2880 times
Rating of current essay:
Essay content:
By end of 1960s he was able to establish a good dealer network in Bihar and MP and thus became market leader in northern region.
Surplus cash, huge growth in biscuits demand(15% p.a.) and attractive margins he decided to diversify himself into glucose and later on in cream, salt and marie biscuits. Business accelerated but was constrained by scarcity of raw materials like maida, sugar and vanaspathi...
displayed 300 characters
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Business accelerated but was constrained by scarcity of raw materials like maida, sugar and vanaspathi.
In 1973-74, Prince Biscuits was the market leader in northern region with 130 tonnes sales followed by KCPL with 110 tonnes sales followed by International Biscuits with 100 tonnes sales. A-One Confectioneries Ltd...
displayed 300 characters
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