Kellogg Case Study
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Written by:
Ronald C
Date added:
January 5, 2012
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Grade:
A
No of pages / words:
3 / 625
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Kellogg Foundation- one of the world’s largest philanthropic organizations.
- Carlos Guitterrez became CEO when Kellogg was struggling and helped the company to turn around in 1999.
- Kellogg in 2005 was considered a very profitable company that generates more cash each year than it needs to pay dividends and fund capital expenditures...
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This generated negative press in the public and gave Kellogg’s a bad reputation.
- Kellogg acquired Keebler from Flowers Industries for cash, incurring about $6 billion in debt to do so.
- Kellogg’s Keebler unit faces strong competition from the world’s largest maker of cookies and crackers- Nabisco division of Kraft Foods and from Frito-Lay division of PepsiCo...
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