Kellogg Case Study

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Ronald C


Date added:

January 5, 2012







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3 / 625


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Kellogg Foundation- one of the world’s largest philanthropic organizations. - Carlos Guitterrez became CEO when Kellogg was struggling and helped the company to turn around in 1999. - Kellogg in 2005 was considered a very profitable company that generates more cash each year than it needs to pay dividends and fund capital expenditures...
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This generated negative press in the public and gave Kellogg’s a bad reputation. - Kellogg acquired Keebler from Flowers Industries for cash, incurring about $6 billion in debt to do so. - Kellogg’s Keebler unit faces strong competition from the world’s largest maker of cookies and crackers- Nabisco division of Kraft Foods and from Frito-Lay division of PepsiCo...
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