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Kellogs Plc
Essay specific features
Written by:
David M
Date added:
January 30, 2016
Level:
University
Grade:
B
No of pages / words:
8 / 2162
Was viewed:
3252 times
Rating of current essay:
Essay content:
In 2007, it was Britain’s biggest selling
grocery brand, with sales of more than ?550 million. Product lines include ready-to-eat cereals
(i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg’s brands
are household names around the world and include Rice Krispies, Special K and Nutri-Grain,
whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most wellknown
in the world...
displayed 300 characters
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This means that all of
Kellogg’s business aims are set within a particular context or set of ideals. Central to this is
Kellogg’s passion for the business, the brands and the food, demonstrated through the
promotion of healthy living.
The company divides its market into six key segments. Kellogg's Corn Flakes has been on
breakfast tables for over 100 years and represents the ‘Tasty Start’ cereals that people eat to
start their day...
displayed 300 characters
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