Kellogs Plc

Essay specific features

 

Issue:

Business

 

Written by:

David M

 

Date added:

January 30, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2162

 

Was viewed:

3252 times

 

Rating of current essay:

 
Essay content:

In 2007, it was Britain’s biggest selling grocery brand, with sales of more than ?550 million. Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg’s brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most wellknown in the world...
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This means that all of Kellogg’s business aims are set within a particular context or set of ideals. Central to this is Kellogg’s passion for the business, the brands and the food, demonstrated through the promotion of healthy living. The company divides its market into six key segments. Kellogg's Corn Flakes has been on breakfast tables for over 100 years and represents the ‘Tasty Start’ cereals that people eat to start their day...
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