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KFC

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Issue:

Business

 

Written by:

Michael G

 

Date added:

April 5, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

18 / 4891

 

Was viewed:

3463 times

 

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Essay content:

A RELATIONSHIP MARKETING PLAN 13 REFERENCES AND BIBLIOGRAPHY 27 16 BIBLIOGRAPHY: 16 ANNEXURES: 17 APPENDICES Appendix A (Intersite's Current Organisational Structure) Appendix B (Reporting Structure) Appendix C (Intersite's Previous Organisational Structure) Appendix D (The most important labour statutes) Appendix E (Steps in Selection Process) Appendix F (Recruitment Process) Appendix G (Types and Structure of Rewards) Appendix H (Training Needs Analysis) Appendix I (Communication areas and Objectives) Appendix J (Motivation) Appendix K (Workforce Planning and Programming Process) Appendix L (Succession Plan) Appendix M (Harvard Model) Appendix N (Strategic Directions) Appendix O (Learning Organisation) EXECUTIVE SUMMARY Relationship marketing is a business philosophy, which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers...
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This can only be achieved by applying the Eight Concepts of Relationship Marketing on an ongoing basis. The company must ensure it has Market Strategies in place to help it achieve its objectives. Customer Bonding & Positioning allows a company to provide what the customer wants; thereby ensuring they have a better position in the market place than their competitors...
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General issues of this essay:
Applying International Trade Concepts Applying International Trade Concepts Applying marketing Principles Marketing Concepts marketing concepts Relationship Marketing Relationship Marketing Relationship marketing The ISAB argues that the accruals and going concern concepts are key underlying assumption in the preparation of financial statements. Discuss the problems for companies in applying these accounting concepts and explain why other concepts might al... Webiste Marketing Concepts Applying Quantitative Marketing Techniques to the Internet Applying Concepts Applying Concepts pharmacy marketing concepts Relationship Marketing
 

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