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Essay

Kingsford Charcoal

Essay specific features

 

Issue:

Business

 

Written by:

Robert J

 

Date added:

November 10, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 743

 

Was viewed:

4178 times

 

Rating of current essay:

 
Essay content:

The analysis theories used are Porter’s Five Forces, PEST, and SWOT. There are a few important findings that require immediate attention. Kingsford is a superior product compared to its nearest rival Royal Oak, but it has not been spending on media advertising. It has also been losing market share to gas grilling which is more convenient, has shorter cooking time and easier to clean up...
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Kingsford charcoal made up 9% of Clorox’s total revenues and needed to make their numbers in order for Clorox to make its overall numbers. Gas grill sales were up by 8% (9.3 million gas grills) while charcoal grills dropped 3% to 6 million grills. Charcoal sales were trending down. The grilling market is very seasonal with 60% of purchases made between May 1 and Sept 1...
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