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Essay

Kmart

Essay specific features

 

Issue:

Business

 

Written by:

Ray B

 

Date added:

June 9, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1511

 

Was viewed:

2529 times

 

Rating of current essay:

 
Essay content:

The beginning of the end for this retail giant began in Garden City, Michigan in 1962. K-Mart got its start as a spin-off of the chain of popular retail stores called Kresge, owned by Sebastian S. Kresge. K-Mart invented the concept of discount retailing and not long after it opened grew larger than its parent company, which before K-Mart, was the largest retailer in the country...
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K-Mart was definitely a change leader, focusing on low prices and understanding the customer (Zyman, 2002, p. 220). This was a huge hit with consumers. K-Mart enjoyed dominance over its competitors from the time it opened its first store through the mid 80s. Because of their superior business position and the size of the operation, K-Mart became complacent while their competitors, Wal-Mart and Target, were relentlessly pursuing improvements in supply chain management and marketing strategies (Zyman, 2002, p...
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