Kmart Co

Essay specific features

 

Issue:

Business

 

Written by:

James H

 

Date added:

April 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5059

 

Was viewed:

4415 times

 

Rating of current essay:

 
Essay content:

Cunningham moved from operational responsibilities, groomed for presidency ? assignment was to study existing retailing businesses and recommend marketing changes. Board of directors accepted Cunningham's recommendation of discount stores. Cunningham became president ? birth of Kmart. The firm made an $80 million commitment in leases and merchandise for 33 stores before the first Kmart opened in 1962 in garden City, Michigan...
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Cunningham became president ? birth of Kmart. The firm made an $80 million commitment in leases and merchandise for 33 stores before the first Kmart opened in 1962 in garden City, Michigan. As part of this strategy, management decided to rely on the strengths and abilities of its own people to make decisions rather than employing outside experts for advice...
displayed 300 characters

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