Kmart: Striving for a Comeback
Essay specific features
June 16, 2013
No of pages / words:
2 / 284
Rating of current essay:
Identifying the problem is one thing, but how to fix it?
The changing of CEO's for how many times makes the group realize that the company was not able to adjust to the changing market conditions of the industry. In relation to, Kmart lost its brand preference in the industry, it is because the company's perception of the brand differs significantly from the customer's perception due to the frequent change of leadership...
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The gap between Kmart and its customers should be fixed to uncover that unique and compelling identity. Then express it in a consistent manner across all employee and customers.
The group's analysis in this case is that Kmart should have a reason to believe that they can overcome their downfall and the goals for a successful recovery are as follows:
· Execution of business strategies into a convincing brand identity...
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