Kodak

Essay specific features

 

Issue:

Technology

 

Written by:

Larry H

 

Date added:

April 26, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 590

 

Was viewed:

2827 times

 

Rating of current essay:

 
Essay content:

They began to buy up companies that related to chemical, technological, and information that would help them build market share, or fit into their strategic plan. Because of these moved made by Kodak, they were able to launch the world’s first 1.4mega pixel camera in 1986, and began to introduce the Photo CD to create a new market of ‘film-based digital imaging’...
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Though these were expensive and this deterred some consumers, it did maintain Kodak as the leader in the digital era and allowed them to set the standards. Also, the blend of digital and traditional photography allowed them to keep selling film and generating steady revenues. However, uncoordinated product development and marketing lead to the downfall of the Photo CD...
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