Essay specific features
February 5, 2015
No of pages / words:
2 / 462
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In 1991 they opened their Kmart superstores. The superstore is a 150,000 square feet and is expected to gross $40 to $50 million dollars in revenues. It will also remain open 24 hours a day.
One symptom is that Wal-Mart has lower prices than Kmart which makes them very hard to compete with...
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Kmart has to try to get out of the really urban areas so they can compete more realistically with Wal-Mart. They need to keep their appearance and service above par or this also will result in problems.
Kmart's biggest problem is obviously the widespread of Wal-Mart all over the United States...
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