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Essay

Kripsy Kreme Strategic Options

Essay specific features

 

Issue:

Business

 

Written by:

Jonathan Z

 

Date added:

October 7, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 656

 

Was viewed:

5437 times

 

Rating of current essay:

 
Essay content:

Whilst it has been noted that the doughnut industry is generally in decline, Krispy Kreme may wish to try and grow the category again, or at least stem the decline and gain greater market share of the smaller market. With other chains such as Dunkin Doughnuts, Winchell's and LaMar's focusing on coffee and other baked products, Krispy Kreme may be able to steal a large amount of market share from them...
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With other chains such as Dunkin Doughnuts, Winchell's and LaMar's focusing on coffee and other baked products, Krispy Kreme may be able to steal a large amount of market share from them. This is, however, an expensive option in that mass media campaigns cost money. Further, it would potentially mean having to undertake wider retail placement which the company cannot afford in the wake of it's multitude of law cases from disenchanted franchisees...
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General issues of this essay:
Greater New England Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers Kripsy Kreme Strategic Options Role of customers in strategic planning process Macbeth Greater Guilt Kripsy Kreme The Only Truth Existing The Only Truth Existing The Only Truth Existing The Only Truth Existing The Only Truth Existing Good Products, Bad Products For The Greater Cause: Internet Cenorship Greater Presence Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
 

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