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KRISPY KREME
Essay specific features
Written by:
Eleanor F
Date added:
June 7, 2016
Level:
University
Grade:
B
No of pages / words:
4 / 1010
Was viewed:
9069 times
Rating of current essay:
Essay content:
They also were exploring smaller-sized stores for secondary markets.
Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality...
displayed 300 characters
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In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme's name brings a smile to people's faces...
displayed 300 characters
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