KRISPY KREME

Essay specific features

 

Issue:

Business

 

Written by:

Eleanor F

 

Date added:

June 7, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1010

 

Was viewed:

9069 times

 

Rating of current essay:

 
Essay content:

They also were exploring smaller-sized stores for secondary markets. Krispy Kremes's strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality...
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In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when "Hot Donuts" are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme's name brings a smile to people's faces...
displayed 300 characters

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