Krispy Kreme

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Written by:

Amanda G


Date added:

October 15, 2010








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2 / 397


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He quickly realized a new distrubtion strategy, and cut a hole in the side of his building to sell directly to his customers. Thus the Krispy Kreme's famous marketing message "Hot Doughnuts Now" had been born. By the 1940s Krispy Kreme had grown into a small chain of family owned stores. As they continued to enjoy success Mr...
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As they continued to enjoy success Mr. Rudolph became concerned with the consistency of his product. Each store followed the Krispy Kreme recipe, but since they were all made from scratch, there were some variations in the doughnuts. So, Mr. Rudolph built his own mixing plant, and distribution network to deliver a dry mix to all of his stores...
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