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Essay

Krispy Kreme

Essay specific features

 

Issue:

Business

 

Written by:

Gene P

 

Date added:

November 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1510

 

Was viewed:

3338 times

 

Rating of current essay:

 
Essay content:

Sales are decreasing and stores are being forced to be closed. The company has gone through ups and downs in its history, but the current situation is something that needs to be improved drastically. In order to correct these problems Krispy Kreme needs to re-think their distribution strategy in terms of wholesales, consider adding ways of promoting the product besides just word-of-mouth, and think about adding more choices to their product line to please more customers, more often...
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That changed when shares fell nearly 30 percent after Krispy Kreme warned that profits were expected to fall 10 percent. Executives of the company blamed the popularity of low-carb diets and trends towards more healthy eating for driving down sales of its deep-fried, high-carb treats. The food industry in general has also been affected by a recent trend toward healthier eating habits...
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General issues of this essay:
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