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Essay

Krispy Kreme Swot

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth W

 

Date added:

July 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 361

 

Was viewed:

670 times

 

Rating of current essay:

 
Essay content:

You have to diversify a little to survive. Slow movements into international markets has been a big problem, because their competitors already started over seas, but Krispy Kreme has failed to do so, resulting in lost market share. Finally, the idea of rapid expansion has hurt them, because they forgot about the stores they already have, which results in poor performance...
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One of them being offering premium coffees and beverages. This would allow for a multi focus approach and increase sales. Secondly, healthier donuts would help because regular donuts are seen as bad for you and with the low-carb craze going on; it would help attract new customers. Krispy Kreme could also try for a joint venture or enter new markets such as colleges to increase market share and get the resources they need to structure an almost unforeseeable comeback...
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General issues of this essay:
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