Kudler Customer Loyalty Program
Essay specific features
November 22, 2016
No of pages / words:
15 / 4183
Rating of current essay:
Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods...
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"Building unique rewards programs that differentiate the brand along with integrating in-store loyalty programs with web shopping is what figures to pay off in the future." (Van Riper, 2008, para. 9).
The goals of the Kudler Fine Foods frequent shopper program are to inspire customer loyalty, to better respond to customer's buying needs and to increase food ordering efficiency...
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