L'Oreal

Essay specific features

 

Issue:

Business

 

Written by:

Kelly G

 

Date added:

May 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 504

 

Was viewed:

8981 times

 

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Essay content:

Today, L’Oreal boasts twenty-five global brands and claims ?17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand, other popular brands include Garnier, Maybelline, Lancome, Georgio Armani, Ralph Lauren, Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U...
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for advertising spending in 2007. In 2007, the company spent $1,632.3 million advertising in the U.S. (Adage). Of that total, $318.5 million was spent on magazine advertisements. $195.1 million was spent on network television advertising, followed by $95.8 million for syndicated television advertising spots and then by $84...
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