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L'Oreal Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Shannon D

 

Date added:

May 15, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

3 / 814

 

Was viewed:

3300 times

 

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Essay content:

Because there is already a strong L'Oreal presence in the Netherlands it would hurt sales more if they introduced two new product lines at the same time. Belle Couleur is the product to introduce because 73% of Dutch women use hair color products, and in recent years there has been large growth in the permanent hair color market which would make it viable to introduce Belle Couleur into the market...
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By offering a limited selection, Garnier products will still have sales, and it will not hurt sales of Recital enough to cause concern because people will still be receiving what they expect from the L'Oreal brand. Specifics of the Marketing Mix Product: The hair color that is sold in the Netherlands should be specific to that regions taste, there is no reason to sell hair colors that people aren't going to purchase, it will be a waste of shelf space because they could have more of what the consumer will purchase...
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