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Essay

LA Gear

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Issue:

Miscellaneous

 

Written by:

Paul B

 

Date added:

July 6, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 1977

 

Was viewed:

819 times

 

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Essay content:

Tough competition from Nike and Reebok compounded with internal weaknesses has led to declining market share and low profits. To revitalize the brand, the company must take actions towards brand development. The company should create a new brand to represent the premium line. By divesting some of the men's shoe line, the company will be able to fund the marketing efforts to build brand awareness...
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By divesting some of the men's shoe line, the company will be able to fund the marketing efforts to build brand awareness. The new brand will focus on the fashion strength of the company in a trend changing market. To manage these expectations, the company should invest in a production facility to have quality control measures in place...
displayed 300 characters

General issues of this essay:
Gear Accountability Gold Rush LA Gear Case Study LA Gear LA gear Protecting Yourself With Mopp Gear The Gold Bug La gear Gold 2 gear accountability gold gold LA Gear Nissan Shifts into Higher Gear Blue Gear
 

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