Lancome in China

Essay specific features

 

Issue:

Business

 

Written by:

Norma M

 

Date added:

January 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1374

 

Was viewed:

1398 times

 

Rating of current essay:

 
Essay content:

"Our boutique customers comprise a select group of rich housewives and xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort." The Shanghai boutique opened its doors in 2005; and while Japan may still dominate the East Asian cosmetics industry in terms of turnover, as Gu explains the decision to open first in China recognizes not only the extent to which the Chinese market has developed, but also its potential for growth...
displayed 300 characters

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"Our boutique customers comprise a select group of rich housewives and xiaobailing [white collar princesses] - and they want to shop for our products and beauty services discreetly, and in comfort." The Shanghai boutique opened its doors in 2005; and while Japan may still dominate the East Asian cosmetics industry in terms of turnover, as Gu explains the decision to open first in China recognizes not only the extent to which the Chinese market has developed, but also its potential for growth...
displayed 300 characters

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