Le Petit Chef

Essay specific features

 

Issue:

Business

 

Written by:

Russell L

 

Date added:

March 31, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1168

 

Was viewed:

3959 times

 

Rating of current essay:

 
Essay content:

Le Petit Chef needs to use synchronous innovation, to make sure their strategic positioning matches their processes and therefore their cost structure. They also might want to push for a disruptive technology like introducing fuzzy logic to sustain their competitive advantage. What is the relevant context of this case? The microwave market is global...
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Three main regions (USA, Europe and Japan) are served by major players and some local, smaller suppliers which tend to target the “less price sensitive high-end market” . The European market is quite fragmented due primarily to heterogeneous food preference and cooking habits, allowing regional players like which Le Petit Chef to offer tailored value propositions...
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