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Leadership Branding
Essay specific features
Written by:
Steven S
Date added:
April 10, 2017
Level:
University
Grade:
A
No of pages / words:
5 / 1382
Was viewed:
5116 times
Rating of current essay:
Essay content:
Leaders need to understand and determine the strategy that may be applied building the leadership brand, with the mission to create value for customers, investors and employees. Leaders then translate these expectations into employee behaviors via creating a leadership brand statement. As stated by Roll (2004) on advancing of corporate vision, ‘It allows management to involve, educate and align everyone around the corporate objectives, values and future pathway...
displayed 300 characters
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Leaders then translate these expectations into employee behaviors via creating a leadership brand statement. As stated by Roll (2004) on advancing of corporate vision, ‘It allows management to involve, educate and align everyone around the corporate objectives, values and future pathway. It provides a guiding star and leads everyone in the same direction...
displayed 300 characters
General issues of this essay:
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