Leasing luxury - Clubs as alternate warrantors for durable goods

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

William B

 

Date added:

January 1, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1264

 

Was viewed:

10108 times

 

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Essay content:

Our conclusion about the distribution variable was to cagily begin by exploiting the existing retail channels of the maisons, therefore allowing to rent only to the producers of that goods. A multiproduct renter? But is this the only way? Is renting an universe structurally restricted to luxury sellers? And are independent initiatives such as Bagborroworsteal or FeelChic the only ones possible, exposing every hypothetical investor to the high risk of developing a service that manages luxurt goods but is not perceived as luxury in an European market? A recent business case helps us answering such questions, thus sentencing that yes, renting and diversification can be matched in the luxury environment...
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Pour les nouvelles generations, la chose la plus importante est de pouvoir utiliser les biens de luxe, non de les posseder.». These words come from an interview by the LATimes to Riccardo Schmid, a swiss commodities trader and businessman who lives in Milan, president and founder of the CircleClub. CircleClub is the first exclusive club between Switzerland and Italy (now expanding to France and Germanny) that allows its member to use, experience and appreciate luxury goods...
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