Legal constraints regarding the usage of customer data. What is an "opt-in"?

Essay specific features

 

Issue:

Business

 

Written by:

Brianna D

 

Date added:

December 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1180

 

Was viewed:

4112 times

 

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Essay content:

However, it is the obvious reality that it happens very often. It is enough to look at our mailboxes to see big amounts of unsolicited mails with various kinds of offers for a number of products and services. Clearly, customer information is seen as a business asset that is acquired and utilized aggressively...
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Clearly, customer information is seen as a business asset that is acquired and utilized aggressively. To understand the dimensions of the privacy debate, it is valuable to remember that e-commerce allows marketers to advertise goods and services ever more accurately, in an increasingly personalized manner...
displayed 300 characters

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