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Essay

Leitax Case

Essay specific features

 

Issue:

Business

 

Written by:

Melissa B

 

Date added:

September 15, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1617

 

Was viewed:

5172 times

 

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Essay content:

This growth masked the problems in Leitax's supply chain. Other external factors magnifying Leitax's supply chain challenges was that digital camera technology over the last 15 years had grown dramatically to the point where the lifecycle of a camera became so short many people waited for the next model to come out...
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These problems came to a head when at the end of 2002, there were three camera models that suffered because of poor planning. What happened to its product portfolio mix and different trajectories of products within the portfolio/ and what happened to its supply chain as the industry lifecycle surged and contracted in an accelerated manner? According to the case "Leitax maintained eight camera models in its product portfolio offering a broad optical zoom range, mega pixel resolution and internal memory capacity...
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