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Leo Burnett Case Study

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Issue:

Business

 

Written by:

Ruby M

 

Date added:

October 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2948

 

Was viewed:

1704 times

 

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Essay content:

(LB), founded in 1935, has become one of North America’s top advertising agencies with an outstanding reputation. Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line...
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Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line. Two test markets were established and while the Asian market was successful, the North American market, stationed in Toronto, is performing below standards...
displayed 300 characters

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