Lester Electronics

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth G

 

Date added:

August 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2838

 

Was viewed:

1307 times

 

Rating of current essay:

 
Essay content:

After nearly 25 years, LEI has grown into an industry leader within the U.S. With revenues exceeding $500 million each year, the publicly traded firm must now decide whether or not to should merge with another company, or lose its exclusive partnership with Shang-wa. Situation Analysis Issue and Opportunity Identification In 1969 John Lin started a small, capacitor manufacturing company in Korea...
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Mr. Lin named the company Shang-wa and quickly established a market share in Asia. Within a few years Shang-wa had started expanding outside of Asia and quickly recognized the United States as a valuable market. In 1978, Mr. Lin entered into a 65 year contract with Bernard Lester that made Mr. Lester the exclusive retailer of Shang-wa capacitors in the U...
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