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Essay

Levi Case

Essay specific features

 

Issue:

Business

 

Written by:

Ola J

 

Date added:

May 25, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 3057

 

Was viewed:

1859 times

 

Rating of current essay:

 
Essay content:

With sales in more than 100 countries, Levi’s is a global company with three geographic divisions: the Americas, Europe Middle East and Africa and Asia Pacific. In 1853, during the California gold rush, Levi Strauss set up his own business in San Francisco. He sold durable and tough pants that became a standard dress for miners, dockworkers, railroad workers and “cow boys”...
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He sold durable and tough pants that became a standard dress for miners, dockworkers, railroad workers and “cow boys”. However, the first blue jeans were born in 1873. At that time, Jacob Davis, a Levi’s customer, suggested Levi Strauss to patent the process of putting copper rivets in pants for strength...
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