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Essay

Levi's Dockers Marketing

Essay specific features

 

Issue:

Business

 

Written by:

David E

 

Date added:

July 30, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1823

 

Was viewed:

9221 times

 

Rating of current essay:

 
Essay content:

Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by. First connotations were simple: “jeans are tough and rugged as men who wear them”. This image of a 100% man was even strengthened after western movies appeared...
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This image of a 100% man was even strengthened after western movies appeared. Soon jeans, and so Levi’s brand which in people’s mind turned to be their synonymous, became a symbol of freedom, adventure and independence. In this moment, managers of LS&Co decided to expand the brand. Even though there where various new cloths introduced to the market – 501 jeans remained their top-selling product...
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General issues of this essay:
Business Dress Code Business dress code Dress Code for Managers Levi's Dockers Marketing Dress Code Dress Code Dress Code dress code school dress code Dress Code Policy Dress Code Anti Dress Code Dress Code in High Schools dress code School Dress Code
 

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