levis jeans

Essay specific features

 

Issue:

English

 

Written by:

Joyce H

 

Date added:

April 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1070

 

Was viewed:

7032 times

 

Rating of current essay:

 
Essay content:

Levis intention was to lower the age profile of the brand's consumers. The young generation is the largest market but is also the hardest to break. Brands and labels were appearing that teenagers aspired to more because of their genuine novelty. It was vital for the 501's to be accepted with the growing boo of change in fashion, instead of being placed back on the shelf...
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It was vital for the 501's to be accepted with the growing boo of change in fashion, instead of being placed back on the shelf. Research showed that the intended target audience for Levi's 501s - 15- to 19-year-olds - saw the United States of the fifties and sixties as a cool time and place in history...
displayed 300 characters

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