Lille Tisages

Essay specific features

 

Issue:

Business

 

Written by:

Amanda T

 

Date added:

November 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1553

 

Was viewed:

3504 times

 

Rating of current essay:

 
Essay content:

In 2002 the market share dropped to 30%, and then continued to drop in 2003 to 20%. See exhibit 1. This is believed to have been caused by Lille Tissages, S.A. raising the price of Item 345 from FF15.00/m to FF20.00/m in 2002, while the competitors kept their price atFF15.00/m. The reason for raising the price in 2002 was the need to bring the profit per meter up to that of other items on the line...
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Although the company was in a strong position financially, it would require considerable capital in the next few years to finance a recently approved long-term modernization and expansion program.1 Facing stiff competition the senior management needed to reconsider the pricing plan for Item 345. So in early 2004 they held a meeting to decide in which direction to go...
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