Link Between Customer Orientation And

Essay specific features

 

Issue:

Business

 

Written by:

Richard M

 

Date added:

June 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

41 / 11406

 

Was viewed:

7951 times

 

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Essay content:

Consequently, Whirlpool developed a line of high-end designer washers and dryers. The products were so well received that they helped generate record revenues for the firm, with customers placing back orders on sold-out models (BusinessWeek 2004). Similarly, IBM identified a growing demand for information technology (IT) and support services among large as well as small businesses...
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Similarly, IBM identified a growing demand for information technology (IT) and support services among large as well as small businesses. In response, IBM created and offered a portfolio of complete e-systems solutions. Not only did the move reduce the firm’s dependence on the hardware business but also sales of the e-systems helped reverse its financial decline (Massey, Montoya-Weiss, and Holcom 2001)...
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